Starting with the brand, we developed the way the app would be seen through the user's eyes, using sophisticated, yet vivid colours and a logo that would be easy to remember as a trusted brand. The process following fell into place as we started to expand the brand over the design of the app wireframes and the graphics created.
After extensive research into app design making sure what we were creating went above and beyond the expectation of app design -we started to fill in the gaps and create interactive pages to best display the way the app worked. Taking the client through the process as we went, they had the opportunity to approve and make minor adjustments to the design.
We took experience and advice from users who open apps such as these on a daily basis - improving the design with audience input.